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Our Business:
We classify our business according
to the consumption and usage patterns of our products and
formulate strategies to fit each individual market segment.
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Basic products: for
everyday meals and for everyone in the family with extreme
convenience, i.e. tuna and shellfish in can and pouch forms.
These basic products can be sub-categorized as:
Classics such as tuna or salmon
that is a highly versatile food and can be used as a main
ingredient or as a delicious snack. Varieties include tuna
in soybean oil, in sunflower oil, in olive oil, in mineral
water and in brine.
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Value-added convenience foods in
sauce or in Thai recipes. Just heat them up and eat straight
away. Varieties include tuna green curry, tuna matsaman, tuna
Indian curry, tuna sweet and sour, and roast saba.
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Leisure products:
ready to eat items that are perfect for a busy lifestyle.
They can be consumed as anytime snacks or light meals
in any season, i.e. our Snakits range, seafood salad
and etc..
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Festive products:
items that are mainly reserved for special occasions
and festive seasons such as canned king crab, lobster
and pasteurized seafood.
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Our Innovation:
We grow through innovation. Therefore, we are always on the
lookout for unique new ways of satisfying dynamic consumer
demand. Apart from canned seafood, which we excel in, we have
continuously developed and introduced novel products in a
range of packaging such as retortable pouches and cups to
the market - all using the very latest technology.
However, we believe that the core
value of our products lies in their ability to fulfill people's
needs, not in the sophistication of their engineering. Close
communication with customers has been established and carefully
maintained over time to bring us a clearer view of their needs
and expectations.
Every valuable message is shared
internally among concerned parties and translated into new
product ideas that offer consumers superior solutions and
the best value for money
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