Global Brand Manager
Posted on : 17 June 2024
ROLES & RESPONSIBILITIES
- Develop the global marketing master plan and strategy to expand Company Branded Business which includes.
- Provide strategic thinking, and good business judgment in all aspects of marketing for the brand including market expansion, product development, packaging, communication, media, PR, etc.
- Execute and follow up marketing programs according to master plan of marketing.
- Monitor and evaluate brand performance to recommend and execute appropriate changes in plans to achieve optimal results.
- Coordinate with cross functional team to drive market growth through new product launch or new business development.
- Oversee proper brand management, which included brand guideline, brand awareness survey and brand health check.
- Work closely with management team for clearly branding and marketing executions.
- Undertake other duties as may be reasonably required from time to time.
QUALIFICATION
- Master or Bachelor degree in Marketing, Business Management or related fields.
- Minimum 5 years of Brand Marketing and new product development experience in FMCG business is required
- Strong business development skill and Marketing background with experience in managing and bringing a brand to market awareness, planning business and marketing plan, strong product knowledge for development depend on marketing demand.
- Global or regional experience is required
- Able to work under high pressure with leadership skill
- Fluency in Thai and English
- Having experience in AC Nielsen data analysis and report is a plus
IF YOU THINK YOU ARE PFGFIT = PASSION, ECO-FRIENDLY, GENEROUS, INNOVATION, TRUSTWORTHY